Willingness to Pay Wisatawan Terhadap Pengembangan Pariwisata Candi Muaro Jambi
DOI:
https://doi.org/10.30631/tpj.v2i2.1276Keywords:
Willingness to Pay, Candi, Pariwisata, Muaro JambiAbstract
This study aims to determine the Wilingness to Pay of the Community in the Muaro Jambi Enshrinement Area and the factors that influence the willingness to pay more for the entrance ticket in the Muaro Jambi enshrinement area. This thesis uses descriptive quantitative research with the type of case study research with data collection obtained through interviews, observations, distribution of links argis 123 and documentation. From the research conducted, the authors obtained the results of the research, namely, first, the processed data from the respondents showed the average ability of the willingness to pay more for the entrance ticket in the Muaro Jambi temple tourism area, the respondents were Rp. 2,700. With the initial ticket price of Rp. 9000 and the price of a parking ticket for 2 wheels Rp. 2000, 4 wheels Rp. 5000 and 6 wheels Rp. 10,000. Second, the factors that influence willingness to pay in the Muaro Jambi Temple area are as follows, the factors for developing facilities in the tourism area of ​​the Muaro Jambi temple and the maintenance factor for facilities in the Muaro Jambi temple tourism area.
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