FENOMENA KOREAN WAVE (GELOMBANG KOREA) PADA MAHASISWA (STUDI KASUS PADA MAHASISWA PERGURUAN TINGGI AL WASHLIYAH DAN MAHASISWA UNIVERSITAS BINA BANGSA GETSAMPENA BANDA ACEH)

Abstract

The Korean wave is a wave of Korean culture that is being widely discussed by the public, especially among students. The Korean Wave entered and developed in Indonesia, especially in Aceh in 2002 through the drama Endless Love. Then in 2012 it became very well known through the boyband and girlband phenomena. The Government of Aceh has established a cooperative relationship with the Government of South Korea since 2005, this cooperation is in the framework of promoting culture, customs, sports and improving the quality of education. This study aims to find out the views of students from Al Washliyah College and Bina Bangsa University Getsampena regarding the development of the Korean Wave phenomenon and its impact on students. The results of the study show that the development of the Korean Wave is currently growing, as seen from the widespread use of Korean fashion among students, students' interest in learning Korean, the ease of finding Korean specialties is also evidence that Korean Wave is very well known among students. This development is expected to continue to increase and expand, this is indicated by the increasing interest of students in Korean culture, as well as the many collaborations that have been established between the Government of Aceh and the Government of South Korea. The positive impacts of the Korean Wave for students include feeling self-loving, adding insight into Korean language and culture, motivating and providing encouragement, understanding modern fashion, and receiving entertainment. Meanwhile, the negative impact of the Korean Wave was that some students became lazy and wasted time, were wasteful, lacked socialization, were not sensitive to the surrounding environment and cultural imitation occurred.